Read Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) By Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith

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Ebook About
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

Book Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Review :

The concepts behind the book are excellent. I found it easier to read on the Kindle the physical book has really poor graphic design. It seems like it was put together by graphic designers to impress other graphic designers rather than helping the reader learn the concepts. It used a lot of hard to read small fonts and reverse type. At least on the Kindle, I could enlarge the type so that I could easily read it.
This is an outstanding introductory book that contains a step-by-step framework for idea creation and validation. I agree with other reviewers, like Jackal, that mention the cute graphics can sometimes get in the way. However, the book makes up for the noise by providing a clear path to follow for new entrepreneurs.As someone who knows very few people and who doesn't want to "get out of the building", I was completely at a loss as to how I was going to validate my idea without building an MVP. The section on testing covers ways to do it all yourself by leveraging platforms (e.g. use online surveys, create a landing page and drive traffic with ads, then measure the CTA clickthrough rate, etc).Overall, very happy with this book.

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